Marketing Communications

1. Brand guardian of the company’s brand identity and ensuring consistent brand application across marketing communications, partnerships, campaigns and customer touch points.
2. Support the planning and execution of integrated brand, marketing, public relations and corporate communications campaigns across online and offline channels, including campaign messaging, content development, media and stakeholder communications, copywriting and proofreading for social media, website, advertising and communication materials.
3. Assist in brand, product and customer experience initiatives through communication enhancements, campaign support and improvement opportunities.
4. Coordinate branding, media and marketing support activities including media collaborations, advertising proposals, corporate and media events, exhibitions, guest coordination, press conference arrangements and liaison with relevant stakeholders and vendors.
5. Champion brand, marketing and SESG communication initiatives by collaborating with internal stakeholders and cross-functional teams to drive business and corporate objectives and cross-functional teams to drive business and corporate objectives.

Safety, Environment, Social & Governance (SESG) Communications

1. Support the planning and communication of the company’s SESG initiatives across internal and external communication platforms.
2. Assist in coordinating SESG-related campaigns, awareness programmes and stakeholder engagement initiatives aligned with the company’s corporate values and public transport responsibilities.
3. Develop communication materials, storytelling content and awareness initiatives highlighting the organisation’s safety culture, environmental efforts, social impact and governance commitments.
4. Support internal and external engagement activities related to SESG initiatives, corporate responsibility efforts and reputation-building programmes.

Day-to-day Management

1. Support the execution of brand, sustainability and corporate communication initiatives across digital and offline channels, including content planning, campaign coordination and communication materials.
2. Collaborate with internal stakeholders, agencies and partners to ensure consistent brand messaging and alignment with sustainability priorities and campaigns.
3. Leverage customer, market and brand sentiment insights to develop relevant, engaging and impactful storytelling that strengthens brand perception and awareness.

Community Management for ERL’s social promotions/ campaigns

1. Manage and respond to community interactions and comments across all social platforms pertaining to ERL’s promotions/ campaigns
2. Cultivate relationships with Rail community groups, key influencers, and loyal customers for maximum engagement
3. Drive consistent engagement amongst community members, and encourage brand advocacy

Day-to-day Management

1. Manage daily social media activities and content scheduling – including content (posts) planning (organic and paid boosting)
2. Collaborate with CSM on social media inquiries
3. Leverage key insights and data from brand sentiment tool to create relevant and impactful messaging

Performance Analysis and Reporting

1. Monitor and analyse campaign, social media and brand performance using analytics and reporting tools.
2. Prepare reports and insights on campaign effectiveness, audience engagement, brand sentiment and sustainability-related initiatives.
3. Support optimisation of communication and campaign strategies through data-driven insights and performance tracking.

Budget Management

1. Support the management of marketing and campaign budgets, including coordination of resources, vendors and promotional activities.
   2. Track campaign expenditures and ensure alignment with approved budgets, KPIs and project timelines.

The ideal candidate should have:

• A Bachelor’s degree in Marketing, Communications or related fields (or equivalent experience).

• 4–8 years of relevant experience in brand, sustainability, marketing communications, content or digital roles, with experience managing agencies and external partners.

• Good understanding of brand communications, go-to-market campaigns, social media trends, content formats and platform behaviours across digital and offline channels.

• Creative, curious and experienced in content creation, campaign coordination and stakeholder engagement, with strong awareness of culture, trends and evolving conversations across industries and communities.

• Strong communication skills across written, visual and short-form video content, with the ability to balance creativity and accountability in a regulated, high-visibility environment.

• Good understanding of working within regulated environments, with an appreciation for governance, risk, sustainability and brand responsibility (experience in banking, telco, aviation, transport or similar industries is a plus).

• Strong coordination and project management skills, with the ability to work across multiple teams and stakeholders simultaneously.

In your resume or cover note, please highlight the most important responsibilities in your current role and your achievements, current & expected salary.

Note : Only shortlisted candidates will be contacted/notified.