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Minister of Transport Malaysia announces special RM1 Joyride for the public
Kuala Lumpur, 12th October 2021 – Express Rail Link Sdn Bhd (ERL) forges ahead to be at the forefront of cashless solutions on public transport by introducing its new KLIA Ekspres application and EkspreSmiles loyalty program at a virtual launch event officiated by the Minister of Transport Malaysia today.
During the simple launch event on KLIA Ekspres Facebook Live platform, YB Datuk Seri Dr. Ir. Wee Ka Siong said, “The pandemic has been a blessing in disguise in that there is now a greater emphasis on going digital and going cashless in our daily transactions, including on public transport. ERL has been at the forefront of cashless solutions for a while now. ERL was the first rail service in Asia Pacific to accept Visa contactless payment at their gates in 2010, launched their mobile app in 2013 and now accepts almost all digital/e-wallets at the counter and online. Their goals and action are certainly in line with our country’s aspiration for a digital economy that will benefit commuters and travellers alike.”
ERL’s Chief Executive Officer, Noormah Mohd Noor said, “With the advancement of technology over the years, we need to improve our customers’ purchase and travel experience by providing them better features and value as well as rewarding them through our new EkspreSmiles loyalty program. With the easing of travel restrictions from this week, more people can now travel for business, work and leisure purposes so we hope the launch is timely to get the public to travel by public transport again and benefit from this app.”
The newly-upgraded KLIA Ekspres app allows customers to buy their train tickets more easily and explore better deals with features such as “Lowest Fare First” and “Great Value Recommendations”. With the new EkspreSmiles loyalty program, customers can sign up as a member and have a rewarding travel experience as they earn EkspreSmiles Points for every successful booking and redeem them to enjoy better discounts on future purchases.
During the launch campaign period from 12 October to 15 December 2021, customers will get double points when they sign up as an EkspreSmiles member and they can also enjoy double points for their ticket purchases. The bonus points can also be earned when purchasing packages and certain discounted fares such as the popular Family Package and Group Saver.
Go Cashless Initiative
Noormah said, “Our goal was to achieve 60% cashless transactions last year but the pandemic slowed down our progress. Nevertheless, we now hope to achieve this target by early next year with the new app, and as we work towards our business recovery and approach our 20th year in service.”
ERL’s cashless usage is currently at 55%, a jump of 16 percentage points in the last four years.
RM1 Joyride
In his remarks, YB Datuk Seri Dr. Ir. Wee encouraged the travelling public to take public transport with confidence and continue practising the new norms as the nation progresses to the next phase of the National Recovery Plan.
To encourage the public to try the app and train service, YB Datuk Seri Dr. Ir. Wee announced during the launch, “ERL will be offering a Special RM1 Joyride event for the public once Klang Valley residents can travel freely again under the National Recovery Plan. When the time comes, bring along your family members and friends, and support our nation’s recovery.”
The joyride will be held on one weekend in November and the dates will be announced by ERL on its social media platform later.
Launch Offers for the Public
ERL is also running the following campaigns in conjunction with the launch. More information can be found on its website, www.KLIAekspres.com as well as on KLIA Ekspres Facebook and Instagram pages.
To view the launch video with the special remarks from the Minister of Transport, please click here: https://bit.ly/KLIAEkspresAppLaunch
