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Senior Executive, Corporate Communication

Senior Executive, Corporate Communication

The person will be responsible for:

  1. Managing internal and external messaging to applicable stakeholders through all relevant channels.
  2. Formulating and implementing the company’s corporate communication strategy and media relations.
  3. Managing media and corporate events.
  4. Maintaining and promoting the positive image of the company.
  1. Public Relations and Corporate Communication
    • Responsible for all communication with the public and media including compiling, maintaining and supplying accurate material and information on the company to relevant parties, and preparing responses to enquiries and feedback from the public and media.
    • Handle corporate communication with the authorities, rail operators and other stakeholders.
    • Assist with the development and implementation of the company’s social media outreach strategy to connect with the public and communities.
    • Custodian of the company’s corporate identity
    • Identify opportunities for the company to improve its corporate image and lead the implementation, including but not limited to sponsorship participation, donations, corporate social responsibility programmes, corporate advertising, product placement and award competitions.
    • Assist the Head of Management with special projects.
  2. Media Relations
    • Responsible for media planning and publicity strategy implementation, including organising media interviews, press conferences and write-ups/advertorials.
    • Establish strong relationships and network through continuous engagement with the media.
    • Responsible for the preparation and distribution of media kit and media releases, media monitoring, post-event follow-ups and media coverage analysis.
  3. Handle media and corporate events including media and guest invitations/RSVPs, media release, speeches and talking points, door gifts, protocol/VIP handling, emceeing where applicable, set up and manage/moderate press conferences, liaise with relevant parties and monitor expenses.
  4. Reputation Management and Crisis Communication Handling
    • Responsible for the company’s crisis communication handling including but not limited to crafting messages for external and internal communication, undertaking annual review of the guideline/SOP documentation, participating in the company’s annual ERP exercise, conducting refresher courses, preparing the spokesperson through mock exercises and monitoring the media/social media.
    • Monitor digital conversations and interactions on the company’s social media platforms to evaluate the company’s brand perception and customer feedback, report, analyse and gain insights, and recommend/act on opportunities or potential risks/threats.
  5. Assist the Head of Management with awareness strategy and communication message to increase awareness of products and services on all channels including copywriting and proofreading.
  6. Assist with other Marketing Communication work including content update for POS materials, corporate and festive giveaways, monitor the media/social media for relevant news on the company and industry.
  7. Assist the Head of Management with planning, budgeting and reporting.

We are looking for candidates with a minimum of 5 years’ experience in Public Relations and strong networking with the media. The person must have leadership qualities and a keen eye for detail. Experience in handling of crisis communication will be an added advantage. 

The person must possess strong communication skills as well as an excellent command of English and Bahasa Malaysia (both written and oral). Additionally, a Diploma or Degree in Mass Communication/ Marketing/ Marketing Communication or other related fields.

You are expected to be :-

  • forward thinking, innovative and creative. A result-driven and self-motivated person is highly desirable
  • strong in interpersonal/communication, organisational and problem solving skills
  • highly proficient in Microsoft Office
  • able to work under pressure and meet tight deadlines
  • able to work effectively in a team as well as independently with minimal supervision

Note : This is a 2-year contract employment. Consideration for renewal or permanent will be based on performance.

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